20 February 2012


Confession,I am partial to dismissing celeb endorsed fashion 'collections',if
I can be bothered to acknowledge any celeb fashion lines at all,I'll usually give it some stick.As many lets-play-fashion-designer attempts are shockingly awful,and an insult to talented fashion designers/graduates etc who go under the radar due to lack of Tv/singer/has been celebrity status under their belts.Never mind their great eye for detail or fashion design qualifications:invalid.Access to catwalk denied.Sorry.Go audition for some reality Tv series and we can consider churning out a A/W fashion collection for you.Which you can stick your name on and were pump it with high volumes of glossy fashion PR.No need to worry if the final product is standard and shoddy,we can gloss over any fashion faults by concealing it with your famous initials.You can be the next Whitney Port!
There are rare exceptions,in regards to celeb turned fashion designer,not all collections are cringe worthy,anti-climaxes.
Introducing Fearne Cotton her pieces for Very aren't original but they are always authentic,pretty,pleasant and sustain enough appeal.As I often find myself yearning for at least two or three items from each one of her Very collections,and after stumbling upon these (see below)sneak previews,I cannot wait to claim my vintage inspired Fearne floral frock...

images courtesy of DM

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